Tag Archives for " leasing "

What do you do to lease my house?

We offer a complete marketing program to reduce vacancies.

 

A common question we hear is “what do you do to lease my house?” There are a lot of things we do to market houses, and I could provide you with an extensive list. However, if you want to see what we do to lease houses, go to our website and look up a listing. Then go to Google and search for that property.

You will find the listing is everywhere. We do something with our listings called syndication, which gets it out to 30 to 40 websites right away and it expands from there. We do everything we can to ensure each and every listing is as visible as possible. In addition to syndication, we utilize the MLS listing.

Complete Marketing: We believe in what we call complete marketing. This approach includes pre-market a property if the tenant is still living there, but will be moving. Property marketing includes videos, panoramic images, and 3-D tours. We get as much positive media out there as we can until the property is rented. Approximately 30% of the time, we have the property rented before the previous tenant is moved out. Creating the 3-D tours offers a huge advantage because once created, we can re-use it later during pre-marketing. This can dramatically reduce vacancy times.

We also work to improve our understanding of how people perceive the property. This gives us the opportunity to make the changes needed to make the property more appealing to a broader range of individuals. We are consistently looking at what is and is not working to reduce vacancies and provide better overall service.

Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you!

 

How do You Ensure that You Find the Best Tenants?

Finding the diamond in the rough with tenant screening.

How do we ensure we are finding you the best tenants for the property?  That is a great question because bad tenants can cost you a lot of money. They can damage the property, not pay their rent, and force us to evict them. All of which cost a lot of money and lead to vacancies.

  1. Marketing. The first thing we do is market the property. By actively marketing the property, we can get a selection of applicants. This gives us the opportunity to choose the best tenants. Then  we screen all applicants.
  2. Screening. When someone is interested in renting a property, we have them fill out an application. We then screen out the ones you do not want living in your property. We have an extensive screening checklist. You can learn more about it by going to 7 Steps to Flawless Tenant Screening.
  3. Landlord verification. Although many landlords will debate the merits of landlord verifications, we believe they are an essential part of the screening process when available. Go to Problems with Landlord Verification in Screening and the Solution to learn more about the advantages and disadvantages of landlord verification, but more importantly, how we mitigate the disadvantages when screening tenants.
  4. Manual checks. Because we take the screening process very seriously, we manually check all local criminal and eviction records. Why is it so important to check criminal and eviction records manually?   Another great question. You can follow the link to read more extensively on the topic. In short, we learned through experience that national background check data bases are imperfect. While they are still a useful tool, they are not sufficient to stand on their own. We also check with the local courts for any recent filings or ones missed.

Tenant screening and marketing work in combination to ensure we have a selection of good tenants to choose from for each and every property we manage, We have several videos and blog posts available on the many things we do to market properties, but a good one to start with is My home is not leasing – some tips for better lease marketing.

Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you!

 

How will you rent my house?

We use the best online tools available to find tenants quickly and reduce vacancies.

There are many things we do to lessen vacancy times and quickly rent the properties we manage. However, one of the things we do that makes us distinct is that we market properties using the MLS.

There are some exceptions to this, but almost every property we represent is marketed using the MLS. The MLS gives the properties better exposure to all other real estate professionals. We share our commission, so it does not cost you extra. While many property management companies do not utilize the MLS, the ones that do charge the commission to the property owner. We found an amazing payoff doing it our way. The property rents much faster because we have broader exposure.

We also understand the importance of how properties are presented to potential renters. We use high-quality photos including wide angle photos and panoramic photos. These provide great views of even small spaces.

We offer walk-through video tours. These provide viewers with an accurate portrayal of what the property looks like including the exterior and the neighborhood. You can learn more about our video tours by reading How to use video to lease your property faster. 

We have recently started offering 3D tours of properties. We have a professional person with the equipment and know-how to create fantastic 3D tours. These are hugely beneficial, not only for the present but the future. These 3D tours provide a layout of the property for future listings. Layouts include measurements of each room, which people greatly appreciate. The 3D tours are not 100% at this time, but will be soon.

Another strategy we adhere to is exposing the house as early as possible. Mostly, as soon as we know a house will be available for rent, we start marketing it. Even if the tenant is still living there, we market it online and offer limited group showings. About 30% of the time, we get a deposit for a property before the tenant even moves out. This is not always possible depending on a broad range of factors including the amount of work that needs to be done. We follow a detailed procedure and checklist to ensure every property is clean, maintained, and ready to rent. Learn more about that process by reading What needs to be done to my house before it is ready to rent? 

We use a scheduling software that allows us to send information to multiple websites at once, and it allows us to track leads. We manually follow-up with each lead to get feedback on the property and make adjustments as we go. Being open to get feedback enables us to see how potential tenants view the property. This offers significant insight into possible changes that would make the house rent faster.

A property should never sit on the market for a long period. We understand that vacancy are costly to the property owner, and it is our goal to make property ownership as profitable as possible. There is real work done on a weekly basis to reduce vacancies and ensure all properties are properly cared for and marketed.

Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you!

Top ";