How do we ensure we are finding you the best tenants for the property? That is a great question because bad tenants can cost you a lot of money. They can damage the property, not pay their rent, and force us to evict them. All of which cost a lot of money and lead to vacancies.
Tenant screening and marketing work in combination to ensure we have a selection of good tenants to choose from for each and every property we manage, We have several videos and blog posts available on the many things we do to market properties, but a good one to start with is My home is not leasing – some tips for better lease marketing.
Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you!
We get this a lot. Someone calls and tells us they have a property that has been sitting on the market for a year and nothing is happening. We ask, are they marketing the property? The owner responds that there is a “for rent” sign. We ask if they’ve gotten any calls on it. They tell us that they call their realtor or manager about it, but don’t get a clear response or any response at all.
If this story sounds familiar to you or it is your story, please call us.
We will bring energy to your properties and actively work to reduce vacancies.
There has to be a starting point, for us, that will be sitting down with you and discussing the rental prices to ensure they are marketing at a price that makes sense.
We spend thousands on marketing. Way more than most individual landlords can possibly spend because we can combine our efforts over all the properties we manage. We also spend our marketing dollars on the most effective marketing tactics possible.
Our first line of marketing is our website, ohiorental.info, which gets thousands of visitors every month. We also pay for syndication. This gets our property listings out to dozens of websites. We follow up with every lead on every property. Our marketing program has proven effective day in and day out. Also, we add to and improve our efforts anytime we discover a new or better option. We regularly look at our efforts to make changes as needed. We also use MLS, which is massive and Craig’s List to provide constant exposure to properties.
Our property owners get weekly activity reports. You will never go weeks or months without hearing from us. Weekly reports show things like how many page views a property listing received. They show how many inquiries the property got and how many showings were scheduled. We also provide advice on possible changes based on the information provided.
We found that roughly 30% of the time, we have a deposit on a property before the previous tenants even move out. In addition to our marketing efforts, tenant screening is an essential tool we use to reduce potential damage to properties and reduce vacancies.
Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you!
Video marketing is a huge tool and something you should already be using. Video tours can save you a lot of time showing properties because people will have the opportunity to preview the property first. This will filter out a lot of tenants that wouldn’t otherwise be interested once they had a chance to see the rental unit. In this way, video marketing also attracts more serious prospects.
The success of video marketing is completely dependent on the quality of the video. The key to success is making a video that is smooth, clear and provides an accurate and appealing view of the property. Here are a few tips to help you make a video tour that will get your property rented fast.
When you start the video tour, you always want to start outside in front of the property. Use a very casual, conversational tone when talking, and start by saying something to the effect of, “Hi. Welcome to ________________….” Then start describing the benefits of the property.
Before you go into the property, do a slow and smooth 360, so the viewer can get a look at the neighborhood.
As you walk through the house, name each room you are going in to. This will help the viewer create a mental map of the property. It is best to shoot the entire video without editing. If you make a mistake, laugh it off in the video. If doesn’t have to be perfect, and mistakes make you look more real.
When describing the house, focus on the benefits, opposed to the features. For example, instead of saying there is a “large family room” you can say, “plenty of room for company.” Instead of saying the house has a “high-efficiency furnace,” so it has “low heating costs.” The key is to market what people want, such as low monthly expenses or having friends and family over.
Remember, the video does not have to be perfect or dramatic. Just make it happen. Video marketing provides a new dimension to a marketing plan.
Our experienced investment property management team can relieve you of the burden of managing your rental property while saving you some serious money! Call us today at (440) 220-7300 to see how we can help you,